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Research Paper | Management | Indonesia | Volume 6 Issue 2, February 2017 | Rating: 7 / 10
Asean Economic Community: Analysis of Bandung Creative City
R. Widya Setiabudi Sumadinata | Mohammad Benny Alexandri [18]
Abstract: In classical economics era, Adam Smith emphasized the region's economy is largely determined by three factors of production are land, labor and capital. But in the era of today's modern economy, technological factors, knowledge, creativity, innovation and human capital had been the main factor the successful development of the regional economy. Therefore, assessment and measurement of creative industry become the focus of attention of various countries in the world today. The main challenge of creative economic development over the last 10 years is how to assess and measure the level of creativity in the State, Provincial and district or city. Assessment and measurement of creativity is dependent on understanding the indicators creative city. Measurement of Bandung Creative City has been reviewed in the Bandung Creative City road map document. Creative city has set 6 (six) creativity indicators of Bandung, they are 1) creative policy, 2) creative infrastructure, 3) Legal, Ethical and Intellectual Property, 4) creative support system, 5) creative capacity, and 6) The economic contribution. Indicators determinants of creativity Bandung needs to be improved They are operationalization of the variable measurement, measurement methods and actualization of data. The purpose of this study are to (1). Analyze the strategic aspects of the concept of the creative economy, creative industries and creative cities in the global level, (2). Perform of comparative analysis of the indicators of a creative city of Bandung. The output of this study is to assess the performance of the achievements of each indicator in Bandung Creative City. The results of the study is Bandung as a creative city in design field.
Keywords: Creative City, Creative Industries, Indicators
Edition: Volume 6 Issue 2, February 2017,
Pages: 306 - 308