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Research Paper | Home Science | India | Volume 3 Issue 11, November 2014 | Rating: 7 / 10
Impact of Lighting on the Perception of Visual Discomfort, Mood and Alertness of Sales Person in Retail Cloth Stores
J. Deepika, T. Neeraja
Abstract: Lighting design in commercial establishments should be oriented towards product sales and satisfying the consumers taking into consideration the health, well-being of salespersons and purchasing behaviour of consumers. A major challenge in recent times in the illumination field has been to define how light affects health, not only in aspects related to work but also related to visual discomfort, mood and alertness. The objectives of the study mainly to explore the perception of visual discomfort, mood and alertness of salespersons under lighting in retail cloth stores. For the study, ten retail cloth stores were selected in Hyderabad and Secunderabad, the twin cities of Andhra Pradesh. The study was conducted on 100 sales person who were working in these retail cloth stores. The data was collected by using an interview schedule. The findings of the study revealed that the impact of the artificial lighting on perception of visual discomfort, mood and alertness of salespersons was found to be moderate. Bright lighting played a significant role on the sales person mood.
Keywords: Lighting factors, sales person, visual discomfort, mood and alertness
Edition: Volume 3 Issue 11, November 2014,
Pages: 960 - 964