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Research Paper | Marketing | Philippines | Volume 6 Issue 11, November 2017 | Rating: 4.8 / 10
Production Management of Print Advertising Services in Nueva ECIJA, Philippines
Kenneth L. Armas | Marivic N. Villegas
Abstract: Based on the findings of the study, the researchers were able to arrive to the following conclusion. Most of the owners of tarpaulin printing advertising services are 37-56 years old, male, married, and high school/Bachelor?s Degree graduate. This means that education highly participate to the proper management of the enterprise. Having a background especially on such machines can be more helpful in managing the business. As to the profile of the enterprises mostly are operating for more than six years, can be classified as micro enterprises, and employing four to six employees during peak season and less than three workers during off season. This means that most of the respondents enable to operate the business even in a peak or off season in just limited number of employees. Those respondents obtain its image in more than six years and continuing to maintain and improve its quality service to provide satisfaction to its consumers. Most of the owners get their raw materials in Metro Manila. The respondents obtain its tarpaulins and inks once or twice a month. Most equipment/ machines went to repair monthly or quarterly. 11-15 pieces are the defective output/product produced per month and they have their own disposal method and collected by the garbage collector. The most commonly used tools is Ink Jet Printer. This means that they can handle its waste in a proper way that wouldn?t harm the environment. Also, they wanted to avoid unnecessary errors or failures in the operation so their machines went to repair monthly or quarterly. However, most of the business encounters their own internal and external problems. In the assessment of the problems encountered by the respondents in internal and external environment, lack of funds, lack of upgraded equipment and machines, limited inventories of supplies, lack of trained workers and high rate of defective or spoiled output are often encountered in the internal environment and always encounter high level of competition, power interruptions and lack of any trade unions or organization in the industry in the external environment.
Keywords: Advertising, marketing strategies, printing services
Edition: Volume 6 Issue 11, November 2017,
Pages: 2270 - 2275