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Research Paper | Commerce and Economic Studies | India | Volume 9 Issue 2, February 2020 | Rating: 6.6 / 10
Impact of Family Life Cycles on Consumer Buying Behavior in Indian Context
Nishchal Khetan
Abstract: Consumer buying behavior is a complex process and there are variety of factors that affect consumer buying decision. One of the factors is Family life cycle. Needs, attitudes and preferences of a customer change with time. This is a very interesting concept as customers with similar demographics may have different needs and demand as they belong to different stages of life. The researcher in this paper has tried to study the concept and draw a general conclusion by suggesting some important factors that the marketers should keep in mind while identifying the need and demands of their present and potential customers.
Keywords: Consumer buying behavior, Demographic factors, Family life cycle, Segmentation
Edition: Volume 9 Issue 2, February 2020,
Pages: 1296 - 1303