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Research Paper | Business and Management | India | Volume 9 Issue 10, October 2020 | Rating: 6.6 / 10
Identification and Validation Impact of Children Buying Behaviour
Dr. Megha Virmani Arya
Abstract: In this research we investigate the impact of factors on children buying behaviour related to toiletries. The paper uses the focus group technique to analysis the gender and age segment of children, analysis according to product category i. e mainly five products commonly used by children toothpaste, shampoo, hair oil, soap and powder and ultimate power of buying decision of children and proposed a model.
Keywords: Children buying, product attributes, Principal component analysis,
Edition: Volume 9 Issue 10, October 2020,
Pages: 841 - 847