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Research Paper | Marketing | Morocco | Volume 10 Issue 2, February 2021 | Rating: 6.7 / 10
Hospital Sponsorship, An Opportunity to be Seized!
Dr. Fadoua LEMSAGUED
Abstract: Patronage (or sponsorship) on the part of hospitals is a very old practice. But, in Morocco, few have deployed a professional approach. Conversely, sponsorship is practiced in a large number of health structures in Tunisia, France and the United States. Moreover, the work of researchers on the subject remains scarce. Thus, the objective of this article is exploratory. It aims to highlight the levers, specificities and characteristics of sponsorship in Moroccan hospitals, based on this fragmented literature and exploratory interviews carried out with 05 Moroccan hospital structures.
Keywords: sponsorship, health organizations, donations
Edition: Volume 10 Issue 2, February 2021,
Pages: 222 - 226