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Informative Article | Marketing | India | Volume 10 Issue 5, May 2021 | Rating: 4.7 / 10
Information Technology has Made Business Integration Strategies Easier to Implement
Dr. Vidya Hattangadi
Abstract: Business integration is a strategy which is used to synchronize information technology (IT) to achieve immediate goals and objectives aligning with business culture. Business integration reflects how IT is being riveted as a function of business. Business integration helps growth of companies; any company which wants to grow needs healthy practices in terms of adding new vibrant functions which are easy and practical to implement. Information technology (IT) plays a fundamental role in automating complex problems by introducing user friendly solutions.
Keywords: Information Technology, Business Integration, Value Chain, Productivity, Horizontal Integration, Vertical Integration, Forward integration, Backward Integration
Edition: Volume 10 Issue 5, May 2021,
Pages: 767 - 768