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Research Paper | Marketing | India | Volume 11 Issue 12, December 2022 | Rating: 4.9 / 10
A Study on Consumers Satisfaction towards Online Shopping with Special Reference to Tirupur City
Dr. V. Lakshmi | A. Saranya
Abstract: A fundamental understanding of factors causing customer satisfaction in online shopping has gained greater prominence with companies replacing their traditional retail outlets with the online interface. Online retailing helps retailers to serve their customers quickly and more efficiently by delivering superior customer value. It is in this regard a fundamental understanding of factors causing customer satisfaction in online shopping has attained greater prominence. The paper attempts to identify the satisfaction of online purchase in Tirupur. Based on extensive literature review, factors affecting online purchase intentions and the consumer attitudes were identified and a structured - non - disguised questionnaire was prepared. The data was collected through survey of 150 people in the Tirupur.
Keywords: customer satisfaction, online shopping, online shopping experience, online shopping offers and online payment
Edition: Volume 11 Issue 12, December 2022,
Pages: 857 - 860