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Doctoral Thesis | Management | India | Volume 11 Issue 9, September 2022 | Rating: 4.5 / 10
A Study on Customer's Experience on Food Delivery Applications with Special Reference to Kanchipuram, Tamil Nadu
J. Praveen Rajesh | Yaram Sai Harini | J. Krithika
Abstract: Everybody's life has been influenced by COVID - 19, and society as a whole has adopted a new consumption pattern. The advancement of food delivery tools has made it much simpler to locate a store, place an order, and pay for food items. The purpose of the current study is to identify the elements influencing customer perception on using food delivery services. The response was collected from 250 respondents and the primary data got collected from the instrument questionnaire. Simple random sampling technique was adopted. Our analysis revealed that the respondents' most noteworthy experiences with these applications were the ease of placing an order using a mobile app and the clear interaction with the delivery app. The researchers given the recommendations based on their research findings.
Keywords: food delivery, mobile apps, customer experience, Tamil Nadu, online ordering
Edition: Volume 11 Issue 9, September 2022,
Pages: 1147 - 1151