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Research Paper | Marketing | India | Volume 12 Issue 6, June 2023 | Rating: 5 / 10
Sales Practices in the Machinery Business: A Comprehensive Analysis
Akshay P Ingole
Abstract: The machinery business is a critical sector that contributes significantly to the global economy. The success of companies in this industry depends on their ability to implement effective sales practices. This research paper aims to provide a detailed analysis of sales practices in the machinery business, exploring key strategies and techniques employed by successful companies. The paper investigates various aspects such as customer relationship management, sales channels, pricing strategies, and after - sales service. Furthermore, it examines emerging trends and challenges in the machinery business sales landscape. The findings of this research will assist machinery companies in refining their sales approaches and achieving sustainable growth.
Keywords: Sales practices, Machinery business, Comprehensive analysis, Sales strategies Sales techniques, Machinery industry, Sales performance, Sales effectiveness
Edition: Volume 12 Issue 6, June 2023,
Pages: 2374 - 2376