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Analysis Study Research Paper | Marketing | Bangladesh | Volume 13 Issue 2, February 2024 | Rating: 4.8 / 10
Library Marketing in Rural Educational Institutions of Bangladesh
Mahajabin Tabassum Sujana, Al Mamun Billah
Abstract: It is believed that developing a library marketing plan is a crucial step that the institution should take to enhance its reputation and visibility. This study presents a scenario on library marketing in rural education and its relationships with other key marketing variables. Questionnaires were distributed to 320 random library assistant teacher and library lecturer who are conducting the library services here 221 is received. The analyses were done by using SPSS 26. Descriptive findings showed mostly positive relation with four independent variables others are not supported. This study shows if we co-opt marketing tool (mobile library service, direct marketing, publicity & public relation, advertising) with library it will increase the user acceptance in rural area and also increase the literacy rate of our country.
Keywords: library marketing, direct marketing, rural education, literacy rate
Edition: Volume 13 Issue 2, February 2024,
Pages: 368 - 372