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Informative Article | Computer Science and Information Technology | India | Volume 9 Issue 10, October 2020 | Rating: 4.1 / 10
Heat Maps to Track Customer Traffic and Provide User Analytics for Business Improvements
Abstract: The present paper deals with analyzing how heatmaps can track customer traffic and provide user analytics information for improvement. Incorporating various techniques such as click maps, mouse movement, scroll maps, confetti maps, and attention maps can enable the business to gain insights into the behavior of customers through the website and how this allows the web content to improve the experience of users by improvising the marketing strategies.
Keywords: Heat Maps, Customer Traffic, User Analytics, Marketing, Clickmap, Scrollmaps, Mouse Movement Map, Attention Map, Confetti Heatmap
Edition: Volume 9 Issue 10, October 2020,
Pages: 1804 - 1808