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Informative Article | Engineering Science | India | Volume 7 Issue 6, June 2018 | Rating: 3.1 / 10
Advanced Chatbots for Enhancing Mobile App Interactions
Abstract: The integration of advanced chatbots in mobile applications has significantly transformed user interactions, offering personalized, efficient, and engaging experiences. This paper explores the development and deployment of chatbots within mobile apps, focusing on their impact on user engagement, satisfaction, and overall application performance. By leveraging technologies such as natural language processing (NLP), machine learning (ML), and artificial intelligence (AI), chatbots can simulate human-like conversations, automate routine tasks, and enhance the user experience. Through case studies, including Zently's mobile app for renters and Domino?s chatbot-driven ordering system, the paper highlights both the benefits and challenges of chatbot implementation. These case studies reveal that while chatbots can effectively streamline processes and improve user engagement in areas like customer service and onboarding, they also face hurdles in areas requiring high user trust, such as payment processing. The paper concludes by discussing best practices for chatbot integration, emphasizing the importance of user trust, continuous improvement through learning algorithms, and balancing automation with human support to maximize their potential in mobile app interactions.
Keywords: chatbots, mobile applications, user engagement, natural language processing, artificial intelligence
Edition: Volume 7 Issue 6, June 2018,
Pages: 1960 - 1966