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Research Paper | Marketing | India | Volume 13 Issue 10, October 2024 | Rating: 6.7 / 10
How Social Media Transforms Business Marketing Through Influencers and Advertising - Project Report
Nishal Mehta
Abstract: Social media enables global connections, allowing users to share experiences, hobbies, and promote businesses. Popular platforms like Instagram, Reddit, and TikTok offer diverse content and business advertising opportunities. Social media usage has significantly grown, shaping how businesses approach marketing. Companies leverage both paid and organic strategies, engagement data, and influencer collaborations to drive brand visibility and customer interaction. Influencers are individuals with large social media followings who impact their audience?s opinions and choices. Businesses invest heavily in social media advertising to increase brand awareness and boost sales. Key performance indicators like cost - per - click (CPC), conversion rates, and return on ad spend (ROAS) are essential for measuring the effectiveness and profitability of marketing campaigns.
Keywords: social media, business marketing, influencers, brand visibility, advertising campaigns
Edition: Volume 13 Issue 10, October 2024,
Pages: 168 - 178