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Research Paper | Economics | India | Volume 14 Issue 2, February 2025 | Rating: 5.4 / 10
Relationship between Teenager?s Income Sources and their Cosmetics Consumption Pattern
Dr. Sebastian Jose
Abstract: Teenage cosmetic spending is influenced by various factors, with income playing a significant role in purchasing behavior. This study examines the relationship between teenagers? income sources and their cosmetic consumption patterns. Teenagers acquire income primarily from parental allowances, part - time jobs, and online earnings, which directly impact their ability to purchase beauty products. Higher - income teenagers tend to buy premium and branded cosmetics, experiment with a wide range of products, and follow beauty trends promoted by influencers. In contrast, lower - income teenagers often rely on budget - friendly or drugstore brands and prioritize essential beauty products over luxury items. Social factors such as peer influence, self - image, and marketing also contribute to teenage cosmetic spending. Many teenagers use cosmetics to enhance confidence and conform to beauty standards set by social media. The cosmetic industry strategically targets teenagers through influencer marketing and advertisements, creating aspirational beauty trends. As a result, even those with limited income find ways to participate in beauty culture, often through affordable alternatives or DIY solutions. Despite income disparities, the accessibility of budget - friendly yet high - quality beauty brands has minimized the gap in cosmetic consumption among teenagers. However, the pressure to spend on beauty products can sometimes lead to financial strain, particularly for those with lower disposable income. Understanding the relationship between income and cosmetic spending in teenagers can provide insights into consumer behavior, financial literacy, and the impact of social influence on young consumers. This study highlights the need for promoting responsible spending habits among teenagers while encouraging self - confidence beyond cosmetic use. Further research can explore how economic background shapes long - term beauty consumption habits and financial decision - making.
Keywords: teenage cosmetic spending, income influence, beauty consumption patterns, social influence, financial literacy
Edition: Volume 14 Issue 2, February 2025,
Pages: 1216 - 1219