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Research Paper | Management | China | Volume 4 Issue 7, July 2015
The Analysis of Marketing Strategies of Real Estate Enterprises in Three Line Cities
Abstract: Real estate is the backbone of the national economic development, the level of its development directly affects the overall level of economic development. The paper analyses real estate issues in three line cities. First of all, the marketing theory of real estate are outlined, on the basis of this theory, using theories of 4P (product strategy, promotion strategy, price strategy and channel strategy) to conclude the marketing situations of real estate enterprises, and put forward the problems existing in real estate enterprises marketing strategies in Three line cities, with the existing problems to put forward the countermeasures.
Keywords: Three Line Cities, Real Estate, Marketing Strategy, Marketing
Edition: Volume 4 Issue 7, July 2015,
Pages: 2189 - 2191
Similar Articles with Keyword 'Real Estate'
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Masters Thesis, Management, Indonesia, Volume 12 Issue 7, July 2023
Pages: 1163 - 1166Capital Structures Mediating Role in Profitability, Liquidity, and Firm Value
G. M. Djoko Hanantijo [7] | Cytra Lestary Kinasih
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Research Paper, Management, Kenya, Volume 11 Issue 6, June 2022
Pages: 144 - 151Analysis of Project Management Skills and Performance of Real Estate Construction Projects in Mogadishu, Somalia
Awil Ahmed Hassan | Alfayos Ondara