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Research Paper | Management | India | Volume 5 Issue 8, August 2016

Effect of Employee Branding for Enhancing Customer Satisfaction, Organization Reputation and Employee Satisfaction Using Factor Analysis

Dr. D. K. Ghosh ^[2] | Shweta S. Kulshrestha ^[2]

Abstract: In recent decades, the role of human resources in building brand in organization has increased, because they are internal customer of organization. Despite of this viewpoint, reports show that more managers do not know how they can use them to achieve a competitive advantage for their organization. Therefore, present study aimed to identify employee branding and utilize of it in organization. The company needs to maintain the employee brand and due to which the satisfaction level of the employee is maintained and the effectiveness of the organisation can be improved. In my data analysis I have collected the data from the employees of Amul group of companies, Balaji Wafers Prvt. Ltd. , Echjay Industries Prvt. Ltd. , Falcon Pump Prvt. Ltd. , P. M. Diesels Prvt. Ltd. , Jyoti CNC Prvt. Ltd. , Kadwani Forge Ltd. , Patel Brass Work Prvt. Ltd. , Saral group of Industries and Thirth Agro Technology Prvt. Ltd. I have collected the data through preparation of questionnaire and have analyzed the data using chi square test, factor analysis and even discriminate analysis for analyzing the employee branding impacting the organizational success.

Keywords: Employee branding, Customer satisfaction, Favorable reputation, Employee satisfaction

Edition: Volume 5 Issue 8, August 2016,

Pages: 1902 - 1906

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