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Research Paper | Management | Indonesia | Volume 6 Issue 2, February 2017

Determinant Factor of the Creative Industry and the Economic Competitiveness of West Java Indonesia

Moh. Benny Alexandri | Meita Pragiwani ^[3]

Abstract: United States is the second largest export destination after Japan for Indonesia. The highest Indonesia export to U. S. are textiles and textile products that reach 43 % of the total textile export. West Java production as national exports has also increased. The Condition of Indonesia exports affected by the economic crisis that occurred in the United States. This condition indicates that if West Java government does not anticipate the condition of the economy, the industry of West Java will continue to decline. Technique to anticipation of the decline in the economic competitiveness of West Java is 1. Protecting the product that is not absorbed by U. S. market by selling with a low price, 2. Protecting the decrease of productivity due the decrease of export potential, 3. Arrange the government policy, 4. Utilizing the domestic market 5. Mapping opportunities in Southeast Asia. Alternative solutions that can be done by West Java government are looking for alternative industry leading for West Java. The creative industries are one of the alternatives for this condition. The Industry absorption is to 3.7 million workers that is equivalent to 4.7 % absorption of new labor. In Indonesia. The value of creative industries is reaching 3.13 % of Indonesia GDP and 7.82 % of West Java GDP. Some of the creative industries in West Java that showing a significant increase are fashion, crafts, advertising, interactive entertainment and architecture. This study tried to find out, the factors influence of human resources, information access, intellectual property rights, and availability of infrastructure and marketing which is a determinant factor in the creative industries to increase economic competitiveness of West Java. Results from this study can be use as input, either for the West Java government, as well as for the Indonesia government on the potential and competitiveness of creative industries in West Java. So it can be a superior product that is using as alternative products that able to compete after the United States crisis.

Keywords: Creative Industry, Economic Competitiveness

Edition: Volume 6 Issue 2, February 2017,

Pages: 1198 - 1202

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