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Research Paper | Management | India | Volume 6 Issue 2, February 2017

The Role of Innovation and Creativity in Development of Entrepreneurship

Dr. Harmeet Matharu ^[2] | Dhanalakshmi ^[17]

Abstract: An idea can turn to dust or magic, depending on the talent that rubs against it. ? Bill Bernbach, co-founder of Doyle Dane Bernbach Innovation and creativity have become critical skills for achieving success in developed economies. The need for creative problem solving has arisen as more and more management problems require creative insights in order to find suitable solutions. Creativity goes hand in hand with innovation. And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. Accelerating entrepreneurship and business creation is crucial for employment generation. Moreover, entrepreneurship tends to be innovation-driven and will also help generate solutions to India's myriad social problems including high-quality education, affordable health care, clean energy and waste management, and financial inclusion and Innovation are at the heart of the spirit of enterprise. It means striving to perform activities differently or to perform different activities to enable the entrepreneur deliver a unique mix of value. This paper has mainly discussed the role of creativity and innovations in entrepreneurship.

Keywords: Innovation, Creativity, Ideas, Implementation

Edition: Volume 6 Issue 2, February 2017,

Pages: 437 - 441

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