Downloads: 159 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Business Management | Indonesia | Volume 6 Issue 10, October 2017
Carp Business Development Strategy in Cirata
Randytio Samasta | Yandra Arkeman [4] | Budhi Hascaryo Iskandar
Abstract: This study is a business development analysis at one fishery company in Cirata, West Java. It is measured by matrix strategies including Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), Strategic Position and Action Evaluation (SPACE), and Quantitative Strategic Planning Matrix (QSPM). This study will provides necessary information of critical success factors and serve as the basis for companys strategy. Based on the result, the company are needs to implementing market penetration as priority strategy. Other strategies that can be implemented by priority is market development, product development, and concentric diversification
Keywords: Business Development, Strategy Priority, Critical Success Factors, Matrix Strategies
Edition: Volume 6 Issue 10, October 2017,
Pages: 771 - 773
Similar Articles with Keyword 'Business Development'
Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Business Management, Indonesia, Volume 11 Issue 6, June 2022
Pages: 25 - 29Capital Strategy in Property Sharia Business with Syirkah Mudharabah Approach
La Ode Mahmud | Samdin [4] | Hasan Aedy [2] | Bahana Adam [2]
Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Case Studies, Business Management, Indonesia, Volume 11 Issue 4, April 2022
Pages: 366 - 369Culinary Creative Economic Development Strategy with Soar Method
Elvira Azis | Risang Ayu Aqidatul Izza