International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 132 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Economics | Indonesia | Volume 8 Issue 11, November 2019


Impact of Service Quality on Satisfaction, Loyalty, and Word of Mouth Customers for Improving Service of PT. Bank Pembangunan Daerah Bali

Ni Ketut Sariani | Nengah Ganawati | Ni Ketut Sudarmini


Abstract: Competition in the banking industry in the global era is getting tougher. One issue that is still hampering PT. Bank Pembangunan Daerah Bali (PT. BPD Bali) progress in addition to capital, brand awareness, human resource competency. This is evident from the fact that PT. BPD Bali won 10 Bank Pembangunan Daerah (Local Development Bank) with service excellence. Though the quality of service will largely determine customer satisfaction. If customer satisfaction can be achieved, it is not impossible that customers will be loyal and participate in recommending financial services provided by PT. BPD Bali. The purpose of this study is to analyze the effect of service quality on customer satisfaction, loyalty, and word of mouth. This research is an explanatory research with a quantitative approach. The study population is all registered customers who have savings and or credit at the head office of PT. BPD Bali, with a sample of 70 people. The sampling technique is done by combining purposive sampling with convenience sampling. Data were collected through a questionnaire which was then analyzed by SEM-PLS analysis techniques. Whereas in the second year data collection by questionnaire will be continued with a SWOT analysis, so that internal factors and external factors and strategies that can be carried out for developing service quality at PT. BPD Bali. The results showed that the quality of service had a positive and significant effect on customer satisfaction, loyalty, and word of mouth. Therefore it is necessary to conduct further research on strategies to improve service quality at PT. BPD Bali, considering the quality of service will have a very high impact on the development of PT. BPD Bali.


Keywords: bank strategy, customer loyalty, customer satisfaction, quality of service, word of mouth


Edition: Volume 8 Issue 11, November 2019,


Pages: 1902 - 1906


How to Download this Article?

You Need to Register Your Email Address Before You Can Download the Article PDF


How to Cite this Article?

Ni Ketut Sariani, Nengah Ganawati, Ni Ketut Sudarmini, "Impact of Service Quality on Satisfaction, Loyalty, and Word of Mouth Customers for Improving Service of PT. Bank Pembangunan Daerah Bali", International Journal of Science and Research (IJSR), Volume 8 Issue 11, November 2019, pp. 1902-1906, https://www.ijsr.net/get_abstract.php?paper_id=ART20203002

Similar Articles with Keyword 'customer satisfaction'

Downloads: 0

Case Studies, Economics, Tanzania, Volume 11 Issue 10, October 2022

Pages: 697 - 700

Contribution of Digital Banking in Achieving Customer Satisfactions: A Case Study of NMB Bank PLC in Morogoro Municipality

Shangwe Gonza

Share this Article

Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙3

Review Papers, Economics, India, Volume 12 Issue 12, December 2023

Pages: 84 - 101

Customer Satisfaction of E-Banking Services and Products Provided by the Nationalized and Private Banks: A Review of Literature

Cecilia F Goveas | Shripathi Kalluraya

Share this Article
Top