Assessing Attitude of Male and Female Shoppers towards Online Shopping

Abstract: Online shopping has become popular among consumers. This pattern of shopping not only brings a great number and wide range of merchandise to consumers, it also offers a huge market and numerous business opportunities. Online shopping gives people a lot of choices in terms of design, quality, prices, colour combination, discount offers and they can choose after comparing multiple products. The present study focuses on exploring the attitude of male and female shoppers towards online shopping. The study was conducted in Jaipur city. The sample size used was 80 respondents. A self-structured closed ended questionnaire was used to collect the data. The study revealed that the respondents age does not have a relationship with their attitude towards online shopping. The study further revealed that the significance difference was found between different age groups towards apparel purchasing behaviour towards online shopping.

Keywords: E-Commerce, Online shopping, Consumer attitude

Edition: Volume 4 Issue 4, April 2015,

Pages: 591 - 593