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Research Paper | Management | India | Volume 8 Issue 7, July 2019 | Popularity: 6.8 / 10

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Impact of Social Networking Websites on Consumer Decision

Anurag Gupta

Abstract: This Research Paper is concentrating on finding out the importance of social networking websites on consumer decision making and how the decision changes across gender and age groups. It will help marketers to use social networking websites as an effective tool for promotion of the various products and services. This research considered Convenient Sampling i. e. a number of 50 samples using social networking websites on regular basis. Both male & female and people from different age groups are considered as a part of a study. Two Hypotheses has been formulated on the basis of objective of the study proved with help of Chi Square test and F test. Analysis has been done with the help of calculating Average, Standard deviation & Mean of collected data. On the basis of analysis net outcome have been given. Results, problems faced during research, recommendation & interpretation have been given on the basis of the research conducted in South Delhi.

Keywords: Social Networks, Convenient Sampling, standard deviation

Edition: Volume 8 Issue 7, July 2019

Pages: 1223 - 1227

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