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Research Paper | Management | India | Volume 3 Issue 5, May 2014 | Popularity: 6.3 / 10

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Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping)

Satish Rewatkar

Abstract: Online shopping is the very common buying process in todays world. Most of the people are internet savvy. Number of marketers offers the online purchasing facility. Consumer can easily choose and select the products as per their requirement. At the same time consumer buying behavior is affects due to certain factors. These factors come into consumers mind when they are going to purchase the products online. Research studied the various factors and out of many factors some common elements is discussed in the said paper. The elements such as the Website Quality; Familiar with Website Language; Delivery; Customer service; Privacy & Security; Conveniences; Price; Brand; Refund; Promotion; Time; Trust Factor are affects the consumer buying behavior when they are purchasing the goods online. If marketer will concentrate on the said issues they will positively increases their business.

Keywords: Online shopping, B2C, Consumer behavior, Consumer buying behavior, e-commerce

Edition: Volume 3 Issue 5, May 2014

Pages: 1347 - 1349

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