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Research Paper | Management | India | Volume 3 Issue 5, May 2014 | Popularity: 6.2 / 10

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A Study to Understand Retailer's Behaviors towards Bank to Open Current Account in Rural India

Satish Rewatkar, Shraddha Wairagade

Abstract: Banking sector is the very important and growing sector in India. This study based on the retailers behavior towards bank for opening current account which is useful for their daily transactions. Most of the retailers open current account for deposited money and lending money for business purpose. Current account is facilitating for businessman for doing transactions easily and without any notice they can withdrawal their deposits. The study said that the various factors affecting on retailers while opening current account in rural India. Also the study of awareness about benefit of opening current account to retailer. And also the study the type of information source retailer for opening current account. This research is based on the primary information and data collected from Chandrapur district of Maharashtra.

Keywords: Bank, Current Account, Retail, Retailer, B2C

Edition: Volume 3 Issue 5, May 2014

Pages: 1484 - 1487

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