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Research Paper | Management | Indonesia | Volume 3 Issue 6, June 2014 | Popularity: 6.9 / 10

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Strategy and Performance Evaluation Analysis of PT Nippon Indosari Corpindo

Made Citra Yuniastuti, Suci Fika Widyana, Feni Heryani

Abstract: The purpose of this study to analyze the strategy and performance evaluation at PT Nippon Indosari Corpindo. This research is a descriptive study; research method used descriptive survey; that method only see an overview of variables or relationships between variables only. Data collection was conducted through a literature study by examining the theory obtained from books; journals; and articles on strategic management. This study used secondary data from reports in the form of published data. The company is in an excellent position to utilizing various internal strength. Strategy to do for company in an aggressive profile include: backward integration; forward integration; horizontal integration; market penetration; floating markets; product development and diversification (bail related or unrelated diversification) or combination of these strategies.

Keywords: SWOT matrix, QSPM, strategy formulation

Edition: Volume 3 Issue 6, June 2014

Pages: 1513 - 1518

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