International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




Downloads: 118 | Views: 193

Research Paper | Peace and Conflict Studies | India | Volume 3 Issue 12, December 2014 | Rating: 6.1 / 10


The Influence of the Media in Politics - Campaigns and Elections

Dr. K. Chandrappa


Abstract: There is a wide-spread belief that there is a strong political bias in the media and while that may be true to some extent, it doesn't have a significant effect on shaping the voter's views. One area that newspapers do take a stand on is in editorials, which has largely dictated by how people view certain publications. Page argues that various media outlets take distinctive stands, which can remain consistent over a period of time.


Keywords: Negative campaign, syndrome, objectivity, Public policy, conveyor, small groups


Edition: Volume 3 Issue 12, December 2014,


Pages: 2310 - 2312



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