International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Review Papers | Social Science | India | Volume 5 Issue 12, December 2016 | Popularity: 6.3 / 10


     

Review of Marketing Strategies of KVIC

Rachna Yadav


Abstract: The purpose of the current study conducted was to find out the new evolving strategies taken by the government to revamp the Khadi stores. The paper reviews and understand the marketing strategy adopted by one of the major organizations in the decentralized sector. The paper tries to bring forth the journey taken by the name Khadi since its inception for till its evolution.


Keywords: KVIC, Sales and Marketing strategy, Branding, Initiatives


Edition: Volume 5 Issue 12, December 2016


Pages: 568 - 571



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Rachna Yadav, "Review of Marketing Strategies of KVIC", International Journal of Science and Research (IJSR), Volume 5 Issue 12, December 2016, pp. 568-571, https://www.ijsr.net/getabstract.php?paperid=ART20163450, DOI: https://www.doi.org/10.21275/ART20163450



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