Downloads: 148 | Views: 277

Research Paper | Management | Kenya | Volume 6 Issue 1, January 2017 | Popularity: 6.8 / 10

Rate This Article!      

The Ratings of the Programs Offered in TUM's School of Business and its Competitive Edge

Anwar Hood Ahmed, William Kingi

Abstract: TUM originated from MIOME in 1958 and gained its charter as an independent university in 2013. In spite of being the oldest institution to have been established in Mombasa County, it is facing fierce competition from mushrooming of many satellite campuses from other universities. We discuss the two common models used for rating universities and university programs. We then apply Multi-Criteria Decision Analysis (MCDA) technique and present a novel approach of data collection and integration. Specifically, the MCDA provides rating of School of Business (SoB) programs against competitors. The findings reveal that SoB program have been under-rated in comparison to competitors. Unless SoB take some drastic and maneuvering strategies, it will continue to lose the competitive edge. Such strategies include, but not limited to, improving marketing, advertisement, accrediting programs, mentorship, students accommodation, infrastructure, customer care, graduation rate, management and centralization of the departments.

Keywords: Competitive edge, Multi-Criteria Decision Analysis, Data Envelopment Analysis and programs rating

Edition: Volume 6 Issue 1, January 2017

Pages: 417 - 426

DOI: https://www.doi.org/10.21275/ART20163995

Make Sure to Disable the Pop-Up Blocker of Web Browser

Click to Cite this Article