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Informative Article | Social Science | Turkey | Volume 6 Issue 2, February 2017 | Popularity: 6.6 / 10
The Impact of Sensory Brand?ng on Consumer Behav?or
Arzu UYSAL, Zuhrem ERGUN
Abstract: The brands appealing to the consumer's senses are differentiated in terms of competition and can be a special place in the customer's mind. Kamil Ko? firm, which is thought to use sensory branding model in marketing strategies in this way, has been determined to be used in the study. Participants in the survey were selected from among the people who recognized or preferred Kamil Ko? Company in the province of Konya, which represents the main mass of the workshop. The results of the study were analyzed by SPSS program and the effect of sensory brands on consumer was investigated.
Keywords: Sensory Marketing, Sensory Marking, Consumer, Consumer Attitude
Edition: Volume 6 Issue 2, February 2017
Pages: 1094 - 1098
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