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Research Paper | Management | India | Volume 6 Issue 11, November 2017 | Popularity: 6.6 / 10

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Sustainable Intrapreneurial Developments: A Critical Review

Shweta Satija, Dr. Shiba C Panda

Abstract: The Indian economy today is being faced by a burgeoning need for innovation. The present scenario is not only vastly competitive, but is also portrayed by ceaseless market challenges transpiring at a brisk pace. Its innovation and that too constant one that can pave a path for dealing with this challenge of globalized times. Intrapreneurship seems to be one way of catalyzing this system of self renewal for prolonged competitive gains. The traditional perception of intrapreneurship being the domain of a few exclusive individuals is being replaced by the recognition that a pervasive intrapreneurial culture, centered on the customer experience and driven by entrepreneurial values, is key to sustained innovation and competitive advantage. Some organizations, including the likes of Dell and Google, have formalized the role of the intrapreneur through official positions such as the Entrepreneur In Residence (EIR) or Chief Innovation Officer, whilst others have sought to buy-in intrapreneurs by acquiring start-ups with an entrepreneur in situ (Webb 2013). It has become an overbearing need for the companies to support/fund start-ups in order to maintain and retain their creative workforce as the interest in doing your own thing mentality is mounting among them. This change is thus encouraging organizations in promoting the idea of developing internal entrepreneurs intrapreneurs. Hence, in this paper, an attempt has been made to postulate a perspective that adds to the enduring challenges and deliberations/discussions in organizations pertaining to the Intrapreneurial process. The whole analysis is derived out of the existing case stugies on the subject.

Keywords: Intrapreneurship, Organisational Culture, Innovation, Competitive Advantage

Edition: Volume 6 Issue 11, November 2017

Pages: 834 - 839

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