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Research Paper | Management | India | Volume 6 Issue 11, November 2017 | Rating: 6.3 / 10
Brand Management and its Importance
Poojitha Surabathula
Abstract: You have to maintain and replenish a brand over time or it will die. Brand Management has become increasingly important for todays businesses. According to them brand acts as a link between organization and its audience. Brand management is the science of crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly. A robust brand differentiates its products from the competitors and gives your business boost on the others, allowing you to increase sales and grow your business.
Keywords: Branding Loyalty Consistency Flexibility Tactics
Edition: Volume 6 Issue 11, November 2017,
Pages: 1518 - 1521