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Research Paper | Business Management | Indonesia | Volume 6 Issue 11, November 2017 | Popularity: 6.3 / 10
The Use of Modified Unified Theory of Acceptance and Use of Technology 2 Model to Analyze Factors Influencing Continuance Intention of E-Payment Adoption (A Case Study of Go-Pay from Indonesia)
Dianty Anggraini Putri, Indrawati, Listyo Dwi Harsono
Abstract: Indonesia online business continues to grow rapidly starting from 2011. In the early 2017, the value of online transactions in Indonesia during the year 2016 reached US $ 4.89 billion. The growth of online transactions encourages the development of technology for electronic payment systems. One of the e-payment services that is popular in Indonesia is Go-Pay. Go-Pay is a virtual wallet service for payments of transactions inside Go-Jek application. Go-Pay is also one of the fifth largest e-money in Indonesia. The average of Go-Jek users who use Go-Pay estimated more than 1.5 times compared to users who pay using cash. Go-Pay has achieved more than 50 % of transactions in Go-Jek services. It is said to be one of Go-Pay success indicators in promoting non-cash and cashless society transactions. Since the success of Go-Pay, it is important to analyze factors influencing continuance intention of Go-Pay users in adopting Go-Pay in order to increase the future Go-Pay service positions. This study intends to propose a measurement tool based on the Modified Unified Theory of Acceptance and Use of Technology 2 Model from Venkatesh et. al. , (2012). Trust variable has been added as a new factor to this modified UTAUT2 model. The measurement tool has been tested by using 40 respondents. The pilot test reveals that the measurement model fulfils the requirements of validity and reliability. Therefore, this proposed measurement material is ready to be used in further study.
Keywords: e-payment, Modified UTAUT2, continuance intention, Go-Pay, adoption, Indonesia
Edition: Volume 6 Issue 11, November 2017
Pages: 1322 - 1326
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