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Research Paper | Business Management | Indonesia | Volume 7 Issue 6, June 2018 | Popularity: 7 / 10

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Digital Marketing Strategy for a Non-Profit Cause in a Website Platform Case Study: Chatsehat.Com

Aditya Pradita, Yulianto Suharto

Abstract: Chatsehat. com is a non-profit website platform where people who have the problem with their disease or their closest people diseases discuss each other. Chatsehat. com has lack of visitors and Chatsehat. com wants to boost people recognition on them. This research goal is to help Chatsehat. com to increase the number of visitors and make Chatsehat. com more recognized for people in Indonesia with formulating a more effective digital marketing strategy. Before the strategy is formulated, researcher analyzed the internal condition of Chatsehat. com and the industry condition first and gathered visitor data with Google Analytics. The formulated digital marketing strategy contains of redesign homepage, paid marketing campaign in search engine and social media, content marketing, and mail marketing. From those strategies, it is concluded that only redesign website will not solve the problem and it would need other efforts such as paid marketing campaign and content marketing. The most effective paid marketing campaign media is through the search engine, also paid marketing campaign through social media also shows the positive results and the result should be more positive if Chatsehat. com found the most suitable target market for them according to the demographic data and their market interest.

Keywords: Digital Marketing, Health, Marketing Strategy, Non Profit, Website

Edition: Volume 7 Issue 6, June 2018

Pages: 1457 - 1462

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