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Survey Paper | Business Management | Indonesia | Volume 7 Issue 7, July 2018 | Popularity: 6.8 / 10

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The Determinants of Pet Owners' Attitudes and Lifestyle on Costs of Pet Care in Jakarta

Tiara Putri Sajuthi, Ujang Sumarwan, Netti Tinaprilla

Abstract: The aim of this study was to find out the influence of lifestyle and attitude of pet owners especially dogs and cats on the cost of animal care in Jakarta. Sampling is performed at some veterinary clinics in Jakarta. The method used is the survey method and sampling was done only to the respondent who has a pet either dog and or cat (selected non randomly). Total respondents obtained in this study amounted to 178 respondents. The sample consisted of 120 dog owners, 45 cat owners, and 13 dog and cat owners. The data collected were consumer identity data, including residence, sex, marital status, ethnicity, age, education status, occupation type and size of expenditure. The data of care cost consisted of feed costs, health costs and other costs. The independent variables in this study consist of lifestyle (X1), attitude (X2) and number of pets (X3), while dependent variable consists of cost of care (Y). Data analysis using Structural Equation Modeling (SEM) and regression. The results indicated that the overall cost of care for one dog per year reached a value of more than Rp 10 million while for one cat per year reached almost Rp 5 million.

Keywords: Attitude, Lifestyles, Pets, Treatment costs

Edition: Volume 7 Issue 7, July 2018

Pages: 532 - 535

DOI: https://www.doi.org/10.21275/ART20183872

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