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Research Paper | Psychology Science | Indonesia | Volume 7 Issue 3, March 2018 | Popularity: 7 / 10

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Correlation Between Product Quality with Interest in Buying Smartfren Modem in Students Faculty of Psychology University of Persada Indonesia Y.A.I

Fenny Jaya Hariyanti, Warda Bantam, Christine Graciana Ado Toa

Abstract: The purpose of this research is to know the correlation of product quality with the interest of buying Smartfren modem on student of Faculty of Psychology University of Persada Indonesia Y. A. I The population in this study amounted to 61 students. Sampling method in this research use accidental sampling technique. The data collection of this research using Likert model scale. Test validity using Product Moment, reliability test using Alpha Cronbach. The calculation process using SPSS version 15.0 for windows. After testing, it is known that the validity and validity score of 19 product quality obtained 19 valid items and 13 items fall with reliability of 0.879 and buy interest scale obtained 22 valid items and 8 items fall with reliability value 0.883. The result of research data analysis by using Bivariate Correlation obtained correlation coefficient of product quality and buying interest with r value equal to 0.834 and p equal to 0.000 (p

Keywords: Product Quality, Interest in buying

Edition: Volume 7 Issue 3, March 2018

Pages: 949 - 954

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