International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 129 | Views: 300

Research Paper | Business Management | India | Volume 8 Issue 7, July 2019 | Popularity: 6.2 / 10


     

A Study on Strength and Weakness of Agricultural Marketing Provisions in the Indian Environment

Dr. Ajay Nanaji Saratkar


Abstract: India is the country whose most revenue generated from agricultural sector and now days Country is leading in Information and Technology sector in world, but despite increasingly harmonized efforts, most smallholder farmers still do not earn a breathing income and do not have the means to apply modern agricultural practices. In many Indian regions, smallholder farming has demoralizing effects on the environment, driving deforestation of tropical forests, encroaching in protected landscapes, or contributing to water stress and pollution. In the years ahead, climate change will affect many of the geographies where smallholder farmers grow their crops, making resilience an imperative topic. This paper concentrates and analyses the strength, weakness and opportunities of Indian agricultural marketing environment. In Indian circumstances largest cultivable land available in hand of big farm holders with record food grains production. Indian farming has weakness in sector of production with less value addition for crops and lack of modern food processing techniques and large amount of post harvest losses. This paper studies world level opportunity for existing agricultural sector and how the opportunities can be further strengthened and extended to the farming sector. This paper again studied on the government approach for Indian farmers to face losses and threats for the Indian farming community the agriculture sector.


Keywords: Agricultural, Indian farmers, marketing, agribusiness, horticultural business, Industrial sector etc


Edition: Volume 8 Issue 7, July 2019


Pages: 1748 - 1751



Make Sure to Disable the Pop-Up Blocker of Web Browser




Text copied to Clipboard!
Dr. Ajay Nanaji Saratkar, "A Study on Strength and Weakness of Agricultural Marketing Provisions in the Indian Environment", International Journal of Science and Research (IJSR), Volume 8 Issue 7, July 2019, pp. 1748-1751, https://www.ijsr.net/getabstract.php?paperid=ART201910019, DOI: https://www.doi.org/10.21275/ART201910019



Similar Articles

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, India, Volume 11 Issue 6, June 2022

Pages: 702 - 706

A Study on Sensory Branding in Organised Retail Stores in Kerala

Rogen K Panicker, Anusha M N

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Informative Article, Business Management, India, Volume 12 Issue 4, April 2023

Pages: 1054 - 1056

Sales Personnel Scheduling in Financial Services Marketing: A Review of Applications, Methods and Model

Polavarapu Aparna, M. Upendra

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Business Management, India, Volume 12 Issue 9, September 2023

Pages: 1750 - 1774

Green Business Concepts: Earn Profits Utilising Green Strategies

Ananya Dhawan

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Case Studies, Business Management, United States of America, Volume 13 Issue 6, June 2024

Pages: 1229 - 1233

Driving Sales Growth through Digital Marketing Initiatives: Case Studies and Best Practices

Raghunath Reddy Koilakonda

Share this Article

Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Informative Article, Business Management, Indonesia, Volume 11 Issue 2, February 2022

Pages: 1037 - 1044

The Role of Bicube (Business Incubator Center) Polytechnic Stia Lan Bandung in the Digital Era with the Utilization of Technology for Tenants in West Java

Heny Handayani, Susi Susanti Tindaon

Share this Article
Top