Downloads: 181 | Views: 328 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Business Management | Indonesia | Volume 8 Issue 7, July 2019 | Popularity: 6.7 / 10
Analysis of Product Quality, Social Media Advertising and Brand Image toward Purchase Decision of Motorcycle
Yoan Ariesta
Abstract: The purpose of this research is to analyze the effect of Product Quality, Social Media Advertising and Brand Image on the purchase decision of Suzuki motorcycles. The research method used a quantitative approach, in which the population in this research was Suzuki motorcycle users in Greater Jakarta. Sample selection was done by a simple random sampling technique so that 100 respondents were determined. The present research is conducted through surveys that include the use of questionnaires. The analytical method used in this research is structural equation model (SEM) with the Smart PLS 3.0. The results of the research show that the Product Quality, Social Media Advertising and Brand Image have a significant relationship toward purchasing decision of Suzuki motorcycle customers in the Greater Jakarta area.
Keywords: Product Quality, Social Media Advertising, Brand Image, Purchase Decision, Partial Least Square and Structural Equation Model SEM
Edition: Volume 8 Issue 7, July 2019
Pages: 1818 - 1822
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Survey Paper, Business Management, India, Volume 12 Issue 3, March 2023
Pages: 1779 - 1787Adoption Pattern and Perception Levels of Farmers towards Micro Irrigation in Ranga Reddy District of Telangana
Vishwaradhya, D. Srinivasa Reddy, P. Radhika, K. Supriya
Downloads: 4 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Business Management, India, Volume 10 Issue 6, June 2021
Pages: 800 - 807Role of Packaging in Different Stages of Decision Making
Piyush Thakur, Shivam Agarwal, Amisha Raghuvanshi, Rashmi Sharma
Downloads: 33
Case Studies, Business Management, Madagascar, Volume 10 Issue 2, February 2021
Pages: 1570 - 1576Does the Purchase Method Influence Customer Satisfaction? A Case Study of Online and Direct Sales in Madagascar
Solofomiarana Rapanoel Tsirinirina, Ramanankonenana Tamby Misaina, Rakotovao Manovosoa Finaritra, Rakotomahenina Pierre Benjamin
Downloads: 117
Research Paper, Business Management, Indonesia, Volume 7 Issue 2, February 2018
Pages: 1497 - 1501The Performance after Foreign Venture Capital Firm Investment on Start-Up Business in Indonesia- Case Study: Tokopedia
Lawrence Benedictus, Brady Rikumahu
Downloads: 124
Research Paper, Business Management, Indonesia, Volume 6 Issue 12, December 2017
Pages: 1077 - 1082The Interest of Buying on Muslim Community to Cake and Bakery that does not Have Halal Certificate
Ishaq, Lilik Noor Yuliati, Ahmad Sulaeman