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Research Paper | Accounting | Rwanda | Volume 7 Issue 11, November 2018 | Popularity: 7.1 / 10

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Influence of Strategic Communication on Employee Relations within Rwandan Hospitals

Bizimana Viateur, Dr. Patrick Mulyungi

Abstract: Researching on the Influence of strategic communication on employee relations within Rwandan hospitals presents a great importance since effective internal communication has been proved by researchers to be a key factor for any organization to succeed. Within Rwandan hospitals, initiatives like PBF have been introduced for trying to make happy and retain health sector employees. However, the MOH reports show that there is still a high turnover of employees which means that they are not happy with their job. This research project aims at examining the influence of strategic communication on employee relations within Rwandan hospitals. The sample frame of this research include Remera-Rukoma, Kabgayi and Kibagabaga district hospitals selected purposefully from 42 district hospitals due to having the highest number of employees within each one with a cumulative population of 901 individuals, among them 48 individuals are considered as employers and 853 considered as employees. From the employees, a sample size of 272 respondents was selected by using a stratified sampling technique for having an effective representation of all the categories of medical staff within district hospitals. For collecting data, the researcher used a questionnaire and an interview method. Data processing and analysis have been made by using both qualitative and quantitative approaches. The quantitative data analysis was done specifically through descriptive statistics and regression analysis by using SPSS. The research findings show that either independent variable is influencing the dependent. Strategic communication has an overall correlation with employee relations of 0.743 which is strong and positive. This means that approximately 74.3 % variations of employee relations are explained by the strategic communication at 5 % level of significance. Analysis of Variance shows that f-calculated is greater that f critical that is 6.301>0.00. This implies that the regression equation was well specified and therefore the co-efficient of the regression shows that there is a strong relationship between two variables. The results suggested that strategic communication is a statistically significant positive affect employee relation within Rwandan hospitals. Therefore, further studies in this field of communication influence on employee relations within Rwandan hospitals should be evaluated by other variables. Other variables include but not limited on communication with co-workers, communication with immediate supervisors, information on possible pay increasing, information about promotion opportunities, information about possible trainings and socialization at workplace.

Keywords: Rwandan Hospitals

Edition: Volume 7 Issue 11, November 2018

Pages: 541 - 545

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