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Research Paper | Management | India | Volume 7 Issue 11, November 2018 | Popularity: 6.9 / 10

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Customer Acuity towards the Practice of Branded Toothpastes - An Analytical Study

Dr. N. Srividhya, Dr. C. Vijai

Abstract: In todays scenario consumer is the king. Because, todays business environment corporate purely depends on the satisfaction of the consumers. For satisfying the consumers the firm should know the behavior of the consumers. It is very difficult task because of the changing technology, innovation, and changes in life style. The tastes and preferences of the consumers is changing day by day. We are not able to judge which factor influences the customer for the usage of a particular brand. Is it intrinsic or extrinsic factor But these two factors absolutely determine the needs, taste and preferences of customers. It is difficult to classify consumers by conventional demographic factors and unless their thought process and buying behavior are fully understood, decisions on product designs and packaging, branding and distribution channels are likely to be misplaced. With the inevitability of change looming large over the horizon, Indian companies must learn from their western counterparts; not only to identify the sources, timing and direction of the changes likely to affect India, but also the new competencies and perspective that will enable them to respond to these changes, comprehensively and effectively. Descriptive research design was adopted and the data is collected through primary and secondary sources. The method adopted for conducting survey is questionnaire; Simple random sampling technique was adopted for selecting the consumers.

Keywords: Customer perception, Toothpaste buying pattern, Toothpaste awareness

Edition: Volume 7 Issue 11, November 2018

Pages: 1077 - 1079

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