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Research Paper | Communication or Media Studies | Indonesia | Volume 7 Issue 12, December 2018 | Popularity: 7.2 / 10

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Cohesiveness in Application-Based Ojek Community or Online Ojek

Al Sidik Ode A, Fitang Budhi A, Mahyudi

Abstract: The association of the application-based ojek (motorcycle taxi) or Online Ojek, presenting new colors both in terms of transportation and the emergence of communities leading to both internally and externally frictions. As the result, the ojek community forms a cohesiveness that therefore, the purpose of this research is to analyze the Cohesiveness Bond in the Application-Based Ojek Driver Community (Driver is the term the company used for the ojek riders) or Online Ojek. The research methodology uses the qualitative analysis, where the research focuses on theoretical approach of group cohesiveness with Loyalty; Solidarity, Cooperation, Attractiveness dimensions. The results of the analysis reveal that the members of ojek driver community intensively communicate through the activities held in every community in various regions. The activities are publicized and forms the bonds among the fellow members or what is called group cohesiveness, which the creation of such cohesiveness contributes communication bonds and mutual dependence in the organization, in this case the Online Ojek Driver community. According to the results of the research, the successful communication of the Online Ojek Driver community, particularly the solidarity and group cooperation bonds, establishes the responsibility that supports this communitys work programs consistently in establishing the friendship among the groups in the internal activities as well as in the activities involving other parties.

Keywords: Cohesiveness, Online Ojek Driver Community, Group Communication, Qualitative Analysis

Edition: Volume 7 Issue 12, December 2018

Pages: 299 - 306

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