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Informative Article | Accounting | India | Volume 7 Issue 12, December 2018 | Rating: 6.3 / 10
Green Marketing - A Changing Concept in Modern Business
Abstract: Environmentally responsible or green marketing refers to the satisfaction of consumer needs, wants and desires in conjuction with the preservation and conservation of the natural environment
Keywords: Ecological marketing, Sustainable development, Eco-friendly product
Edition: Volume 7 Issue 12, December 2018,
Pages: 857 - 858