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Research Paper | Management | India | Volume 8 Issue 1, January 2019 | Popularity: 6.5 / 10

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Impact of Travel & Tourism Mobile Application on Consumer Behaviour with Reference to Oyo Rooms in Coimbatore District

Manoj. M, John William.A

Abstract: Consumer behavior is one of the important factors that can determine the usage of any products in the market. So, here taken for the behavior of using OYO app in the Coimbatore district. It had taken various factors influencing the usage of OYO app in the particular region and it can emerge as a deciding factor for choosing the option of choices. Various statistical analyses are used to know about the dependent and independent variables used in the study. Data collection is done through Google forms and it helps us to know about respondents idea on the product. Various findings are attained through the data collection of the survey. Many suggestions are given to the OYO rooms for better service in the market.

Keywords: Consumer behavior, dependent variable & independent variable

Edition: Volume 8 Issue 1, January 2019

Pages: 754 - 757

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