International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Finance | India | Volume 8 Issue 1, January 2019 | Popularity: 7.2 / 10


     

A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products

Aleena Johnson


Abstract: A study on the brand evaluation of Patanjali ayurvedic and herbal products in chengannur municipality, the study focuses on the preference of customers towards the Patanjali Products.75 respondents have been selected following convenient sampling method. Questionaires were used as data collecting instrument. Data was analysed using tabulation, percentages. Recommendations from the study were the marketer or the manufacturer of the brand should concentrate more on the quality of the brand. The marketers should also promote viral marketing as other respondents are influenced by their family and friends to choose a particular brand.


Keywords: Buying behaviour, Customers, FMCG, Brand preference


Edition: Volume 8 Issue 1, January 2019


Pages: 561 - 564



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Aleena Johnson, "A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products", International Journal of Science and Research (IJSR), Volume 8 Issue 1, January 2019, pp. 561-564, https://www.ijsr.net/getabstract.php?paperid=ART20194345, DOI: https://www.doi.org/10.21275/ART20194345



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