Downloads: 163 | Views: 291
Research Paper | Management | Indonesia | Volume 8 Issue 2, February 2019 | Popularity: 6.9 / 10
Consumer Preference of Choosing E-Payment System for Online Shopping Using Conjoint Analysis
Belva Damario Harsono, Refi Rifaldi Windya Giri ST.
Abstract: The development of electronic payment nowadays is very rapid. Almost all developed and developing countries follow the development of electronic payment as a promising opportunity for the aim of less-cash society. Indonesia as a developing country also has a high potential for the innovation and improvement of their electronic payment industry. This can be seen from the use of electronic payment to shop online that vary with their own advantages and disadvantages. The purpose of this research is to know which combination of electronic payment characteristics that has the highest customer value index and find out which attributes are the value driver of the electronic payment characteristics. This research is a quantitative research using conjoint method with SPSS 24. The method of data collection trough questionnaires online. Respondents studied in this study amounted to 400 people who are the user of electronic payment to shop online. The results of this study indicate the highest customer value index is found in the combination of profile card. E-payment system with the specification of the attributes Discount, Minimum Balance, Payment Tools in the application, Using Password, Top up balance, and Cash are the most popular combinations of attributes by respondents. And it is known attributes that become value driver is minimum balance with usefulness of -2, 413 Suggestions from this study are costs are the main preference of consumers in choosing an e-payment system. Followed by the level of privacy and security and payment methods are also value drivers that can drive an e-payment system to be superior to its competitors. Therefore, costs are one of the main concerns and are optimized by the e-payment system industry. e-payment system must ensure minimal and easy administration costs for e-payment system users by creating a similar program are similar to the most popular attributes.
Keywords: Conjoint, Customer Value Index, E-payment, Online shopping
Edition: Volume 8 Issue 2, February 2019
Pages: 1333 - 1338
Similar Articles
Downloads: 122
Research Paper, Management, India, Volume 9 Issue 2, February 2020
Pages: 710 - 712Factors Affecting Students Attitude towards Online Shopping
Dr. M. Ganesan
Downloads: 130
Research Paper, Management, India, Volume 4 Issue 7, July 2015
Pages: 1492 - 1495Usage of Online Shopping Among College Students with Special Reference to Coimbatore City
Dr. S. Nirmala, A.Harisevitha
Downloads: 131
Research Paper, Management, Malaysia, Volume 8 Issue 8, August 2019
Pages: 1016 - 1021Factors to Improve the Quality of Fashion Clothing Shops in Douala, Cameroon
De Momha III Georgette Naomie
Downloads: 144 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, India, Volume 3 Issue 5, May 2014
Pages: 1347 - 1349Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping)
Satish Rewatkar
Downloads: 159 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, Indonesia, Volume 6 Issue 8, August 2017
Pages: 961 - 968Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in Indonesia
Joko Wijoseno WR, Maya Ariyanti