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Research Paper | Business Management | India | Volume 8 Issue 3, March 2019 | Rating: 6.1 / 10

A Study on Dealer Satisfaction with Reference to the Arya Vaidya Pharmacy (Coimbatore) Limited

S. T. Saravana Kumar ^[2] | B. Angupriya

Abstract: This project work is a study on Dealers satisfaction with reference to Arya Vaidya Pharmacy (Coimbatore) Limited. The study was conducted with respect to the dealers of the organization. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets.

Keywords: Satisfaction Dealers ARYA VAIDYA Pharmacy Researching Collecting Data Sample size Analysis Interpretation Findings Suggestions Conclusions

Edition: Volume 8 Issue 3, March 2019,

Pages: 859 - 864