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Research Paper | Social Science | Sri Lanka | Volume 8 Issue 6, June 2019 | Popularity: 6.8 / 10
Conceptualization of Visitors Revisit Intention in the Outdoor Recreation Field
A. M. S. J. P. Abeykoon
Abstract: This research focuses on the Conceptualization of visitor’s “revisit intention” in the outdoor recreation field. park-based tourism, it is crucial for differentiation along with with a strategy to increase visitor numbers as well as levy emphasis on satisfaction and repeat visitation (Thapa & Lee, 2017). According to the National Botanic Gardens 2017 report, the number of visitors to the gardens increased to 2, 837, 554. Although there is a statistical analysis report on these cases, they do not find any evidence that they are a visit to the park or revisit intention. Therefore, there is a lack in the knowledge domain in terms of conceptualization and construct development for further imperial studies in the field. The field of outdoor recreation management has not developed empirical tools to measure the “revisit intention” with a particular concern in the Sri Lankan context. Therefore, this research fills the gap in terms of measurement of “revisit intention” in the field of outdoor recreation. The qualitative approach has been taken with thematic analysis method to answer the research question which along with the main objective. The content of each carefully selected 20 journal articles were coded based on the themes to identify the latent idea of the phenomenon. It has been used content and constructs validity method to confirm the item related to the factors. It was 12 items which were above the value of content validity of individual items (I-CVI) than 0.8 out of 10 items originally developed. Only 9 items were agreed by raters which were at a level of 1 in terms of I-CVI. Any researchers who have an interest in the field of outdoor recreation, they can use the conceptualized model which has 10 factors to measure the “revisit intention” in the outdoor recreation field with empirical validation.
Keywords: revisit intention, revisit intention measurement model, revisit intention theory, content analysis
Edition: Volume 8 Issue 6, June 2019
Pages: 2131 - 2139
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