Downloads: 131 | Views: 316
Research Paper | Management | Japan | Volume 8 Issue 6, June 2019 | Popularity: 6.3 / 10
A Study of B2B Business Marketing Plan: Mitsubishi Heavy Industries - Crystal Mover
Zhang Minghao
Abstract: Mitsubishi Heavy Industries (MHI) is a global leader in delivering proven transportation solutions, with several decades of experience successfully supplying a broad range of advanced transportation systems for urban (intra-city and inter-city) and airport applications. This study made a B2B marketing plan for MHI to provide a LRT service for the one of the most famous resort city Macao and Macao people. By environmental analysis, industrial analysis, competitive analysis, and target market analysis, this study got a EFE (External factors evaluation) Matrix, a IFE (Internal Factors Evaluation) Matrix, a SWOT Matrix, and completed a marketing plan including hierarchy of strategies with a financial plan.
Keywords: B2B Marketing Plan, Transportation, Mitsubishi Heavy Industries, Pearl River Delta
Edition: Volume 8 Issue 6, June 2019
Pages: 2266 - 2276
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Informative Article, Management, India, Volume 10 Issue 9, September 2021
Pages: 1753 - 1758Supply Chain Disruption During COVID
Vimalkumar Patel
Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2
Research Paper, Management, India, Volume 13 Issue 10, October 2024
Pages: 1735 - 1738A Study on Best Human Resource Practices in Rashrtriya Ispat Nigam Limited, Visakhapatnam Steetl Plant
Dr. M. Sasi Bhushan
Downloads: 4 | Weekly Hits: ⮙4 | Monthly Hits: ⮙4
Research Paper, Management, India, Volume 13 Issue 4, April 2024
Pages: 325 - 329Strategic for Reducing Carbon Emission and Promoting Eco - friendly Transportation in Logistics Industry
Jayvardhan Singh Tomar, Kaustubh Vijay Joshi
Downloads: 4 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Informative Article, Management, India, Volume 10 Issue 9, September 2021
Pages: 1759 - 1766Social Equity and Toll Roads
Pankaj Lembhe
Downloads: 7 | Weekly Hits: ⮙1 | Monthly Hits: ⮙6
Informative Article, Management, India, Volume 12 Issue 11, November 2023
Pages: 717 - 720The Statue of Equality: A Symbol of Social Justice and Unity
Y. Anjani Kumari