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Research Paper | Communication or Media Studies | Nigeria | Volume 8 Issue 10, October 2019 | Popularity: 6.7 / 10

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Media Campaign on Made in Aba Products and Perceived Influence on Small/Medium Scale Enterprises in Aba Metrolpolis

Afulike Don Christian, Ihechu I. Pascal Ph.D, Ndukwe.U. Emmanuel

Abstract: In the bid to improve the economy, encourage entrepreneurship and to enhance manufacturing and production; the importance of the media campaign on made in Aba products and SMEs is required to develop domestic-local economy while shying away from over concentration to foreign products. The study evaluate media campaign vis-à-vis awareness, patronage and attitude of Aba residents towards Aba made products and perceived influence of SMEs using survey method to elicit responses, the questionnaire was deployed as instrument to 400 respondents. The findings in the study revealed that the level of current media campaign on made in Aba and its perceived influence is not enough to stimulate more SMEs-economic activities. The work therefore recommended that a regular media campaign on made in Aba products and SMEs with specific showcase of the Aba products should be carried by all adjuncts of the media.

Keywords: Aba, Campaign, Media, Perception, Products, SME

Edition: Volume 8 Issue 10, October 2019

Pages: 1156 - 1162

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