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Research Paper | Communication or Media Studies | Nigeria | Volume 8 Issue 10, October 2019 | Rating: 6.6 / 10
Nigeria Media Awareness Strategies for Gender Equality in Post-2015 Un-Development Agenda
Afulike Don Christian [2] | Anumadu Adaeze Victory | Ihechu Innocent Paschal Ph.D. | Ndukwe.U. Emmanuel [2]
Abstract: This study x-rays the social consciousness and idea of social oppression which calls for accelerated attention and implementation for gender equality essentials for post-2015 UN Sustainable Development Goals (MDGs). The research adopted mixed methods research involving a triangulation of content analysis and survey using multi-level cluster sampling technique to select 600 respondents from Nigeria’s six geopolitical zones with analysis on some media organisations. The study further discovered that the UN post-2015 gender equality development agenda has not been fully reported and propagated by the media; as the level of awareness especially among women is low. The study therefore, recommended that the media should re-strategize with premium on coverage and reporting of UN Post development agenda, while Indigenous communication approaches should be adopted.
Keywords: Awareness, Development, Gender, Media, Nigeria
Edition: Volume 8 Issue 10, October 2019,
Pages: 1163 - 1169